People choose a hairdresser with their eyes first. They scroll your Instagram, look at your Google photos, and then tap through to your website with one question in mind: can I book a good stylist, at a price I'm happy with, at a time that suits me?
A salon website that answers that quickly gets bookings. One that hides the prices, links to a PDF and sends people to a third-party app loses them, or hands a commission to someone else. Here are ten things every hair salon website should get right in 2026.
Show your work in the first second
The first screen should look like your salon: a real photo of your best work, your name, and one clear button, Book now. Skip the stock image of a woman laughing at a salad. Clients want to see what you do with hair.
Put prices on the page
"Price on consultation" makes people nervous, and nervous people don't book. List every service with a price, or a clear "from" price. If prices depend on the stylist's level, say so in a simple table: junior, stylist, senior, director. It is the single change that most often lifts bookings.
Group services the way clients think
Clients don't search for "Service 12". They think cut, colour, curls, treatments. Group your menu into a handful of categories, keep the names short, and add the time each service takes so people can plan their day.
Introduce the team
People book people. Give each stylist a photo, a sentence about what they love doing, their level and the days they work. A client who knows that Ama is brilliant with curls and works Saturdays is halfway to booking.
Make booking take under a minute
The best salon booking flow is short: service, stylist, time, details, done. No account to create, no password to invent. Only show slots that are really free, based on each stylist's hours and days off. Test it on your own phone, one-handed, on the bus.
Keep the booking on your own site
Sending clients to a marketplace app to book is convenient, but marketplaces charge commission on new clients, and some keep that client in their app afterwards. With your own booking page, direct bookings cost you nothing extra and the client relationship stays with you. We broke down the numbers in Treatwell and Fresha fees: what UK salons really pay.
Say your policies kindly, and clearly
Deposits, late arrivals, cancellations and patch tests for colour: put them near the booking button in plain, friendly words. Clear policies cut no-shows and arguments at the desk.
Make it fast on a phone
Most of your visitors are on a phone, often on mobile data. Compress your photos, load them as people scroll, and keep the menu, prices and booking button within thumb's reach. A beautiful site that takes ages to load is a site nobody sees.
Help people find you
Your address, a map, the nearest station or bus stop, parking, opening hours and phone number, all on one screen. Use exactly the same name, address and hours as on your Google Business Profile, and point that profile's booking button to your own site.
Give it personality
Colour salons, barbers, curly-hair specialists and calm treatment rooms should not look the same. A distinctive design (a colour palette that suits your brand, a little movement as people scroll, details that feel like your space) is what makes someone remember you after they close the tab.
See it working: Velorne
We put all ten into Velorne, a made-up hair studio in east London that we designed as an example:
- a menu that opens like a colour swatch book;
- prices that change as you switch between stylist levels;
- a colour lab where clients try shades on an animated lock of hair;
- stylist profiles with their working days;
- booking in a few steps, from service to confirmation.
Open it on your phone and try booking. That is the experience your clients should get.
Want this for your salon?
Velorne is the first of our salon website designs, with more on the way. We build the site around your services, prices, team and photos, with commission-free booking built in, and look after your Google profile every month. Have a look and tell us which design feels like your salon.
